Twitter Welcome Direct Messages A-Z
So many profiles use "hello" or "thank you for following me" to welcome new followers. The time has passed for such poorly worded and impersonal welcome messages. Many don't understand how to use welcome DM's correctly. Leading to so many missed opportunities for connection with a listening audience which can drive targeted traffic.
If a profile has 30,000 followers, can the user be expected to read every tweet? Depending on the figures you can find on any given site, the read rates can be as low as .01%. Every second, on average, around 6,000 tweets are tweeted on Twitter from it's one billion plus users.
A quick google search provides some critically negative views on Twitter DM's. The record needs to be set straight with a few pointers on making Twitter Dm's work and let you find out the results for yourself.
After listening to the many critics and negative comments about Twitter direct messaging we found one point that always stands out. It's fascinating that One key take away is provided in almost every negative review of Twitter direct messages. One which is the most positive of all. A takeaway which offers the very reason to use direct messaging for marketing.
We are always told, "Check your messages regularly to see if there are any business opportunities hidden in the simple hello messages".
Let's break that down, the very people who are telling us that welcome DM's don't have a place in marketing are the very people telling us that we should check our direct messages for business opportunities. What is a business opportunity? Could it be a new connection or perhaps an offer or maybe the possibility to develop? Whatever it is for you and your business, it must be time to give your opportunity to your new followers and let them decide if it's an opportunity for themselves.
Let's look at this positively. The critics tell anyone that does some research on DM's not to use them but says everyone should still check them for positive and helpful messages.
That only means less competition in the Twitter Direct Messaging space if you can stand out with a well worded direct message.
So what about from the general public's point of view, someone who doesn't use Twitter for marketing at all and maybe never will, are they going to check the DM's regularly? It's fair to say that not all users will periodically monitor the Twitter inbox, so let's be conservative when we estimate some numbers and say 50% will check them regularly. That makes 50% of the general users plus if you're targeting the field of social marketing or a business account, it's closer to 100%.
Excellent numbers for showing a well-targeted banner to followers who already have an interest in your profile. If we factor in the automation possibilities, it's clear that direct messaging should have a place in the best marketing strategy handbook.
We now have an excellent starting point for our welcoming direct messaging campaign. Give the reader value which stands out from the other messages in Twitter's inbox, and you have a winning strategy that can be automated.
If we break the direct message into three parts the process of constructing one becomes clear:
Stage 1 - The Hook
opening line - 16 medium sized words, should be the target, think of it as a banner.
Stage 2 - The Reach
Use The Reach to give further information to the reader. Provide continued or new information on your subject. If you opt for an unrelated Hook like comedy or something more random, then provide your main selling points.
stage 3 - The Follow
Give a reason to head to somewhere else - A website, watch a video, play some music - The link to your promotion goes here.
Three Steps to Welcome Marketing Heaven
Twiiter Direct messages preview examples
Examples of poorly worded direct messaging
Bonus Tips for Direct Messaging on Twitter
How do we measure open rates without metrics?
The lack of open rate metrics is a drawback which can stop larger organisations and agencies from using DM's for marketing and because of the automation it doesn't leave much work for the agency.
Instead, we would need to use a link tracker like bit.ly to view the effectiveness of the campaign in numbers. After all, if the user doesn't follow the link then it's not achieving the desired results unless you just want to tell new users something interesting.
Testing using A/B testing can provide a clearer picture of the effectiveness of The Hook, and we encourage the use of A/B testing when working with Twitter direct messaging results.
If your project has Analytics running on your site, you can compare past performance figures from social media and then split to just Twitter links.